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Mobile Devices are Fueling the Social Addiction
The growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. In the U.S., 64% of smartphone users accessed social networking sites at least once in...
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Women Spend More Time Social Networking than Men Worldwide
A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America...
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People Spent 6.7 Billion Hours on Social Networks in October
Social networking sites now reach 82 percent of the world’s online population, representing 1.2 billion users around the world. Particularly telling of social networking’s emergence is the amount...
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Facebook Takes the Lead in Brazilian Social Networking Market
In December 2011, Facebook.com attracted 36.1 million visitors in Brazil – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking...
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Monthly Time Spent on Facebook Surges to Nearly 5 Hours in Brazil
Facebook.com witnessed impressive growth in Brazil during the past year both in visitation and engagement. Not only did the site take the lead in the social networking category in December 2011, but...
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LinkedIn Financial Customers More Affluent than Facebook Users
A demographic analysis of financial customers who use social media reveals that a greater percentage of visitors to LinkedIn show higher incomes than visitors to Facebook. In Q3 2011, nearly 40 percent...
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Social networking continues to amass online users and capture an increasing share of their time, redefining how people interact with their personal social circles and brands in both the online and...
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More than Half of People that Access Social Networks on their Smartphone do...
2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog...
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Who Is Using Twitter in France?
Over the past year, Twitter’s desktop audience has grown by 53 percent, reaching 5.5 million French internet users in November 2012, making France the 7th largest market for Twitter. The number of...
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The German Social Networking Landscape
In December 2012, 46.4 million German internet users accessed a social networking site from a computer at least once during the month. The German Press Agency (DPA) recently published a snapshot of the...
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Will Tumblr Bring a Younger Audience to Yahoo! Sites?
With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting...
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A Digital Month in Germany: What are Consumers Doing Online?
The 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013. Social networking accounted for a quarter of time spent online in Germany, making it the most engaging...
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